Evaluation G324

Shooting Script for Video - By Shondell

Shot	Shot Description	Shot Type	Audio/Dialogue	Duration of Shot
1	Setting the scene, panoramic view of London, different shots of major landmarks in London, shots of Shondell and Lauren walking around London.	Establishing shot	Start of ‘Heads Will Roll’ song	15 Seconds
2	Lauren and Shondelle walking around the town shops and taking in all the scenes and landmarks.	Mixture of long and mid-shots	Singing starts in ‘Heads Will Roll’ song	30 seconds
3	Party shots begin, focusing on one party, shots of Lauren and Shondell taking ‘selfies’ and having fun.   Some lip syncing over the shots , transparent filter used so the shots are still visible over the background	Mixture of long shots, mid shots and close-ups	‘Heads Will Roll’ continues	30 seconds
4	Mixture of shots of ‘Mission 808’s’ faces, different facial expressions to match the beat of the song.	Mixture of close-ups, long shots, mid shots, extreme close ups and use of zoom	‘Heads Will Roll’ continues	30 seconds
5	Flashing shots of parties, London, and Lauren’s 18th birthday to match the beat, use of gaps to give it a ‘strobe’ effect	Mixture of close high angle shots, long shots and mid shots	‘Heads Will Roll’ continues	5 seconds
6	Shots of Lauren and Shondell with sparklers, slowed down by 50% to fit the specific part of the song	Use of mid and long shots	‘Heads Will Roll’ continues	30 seconds
7	Shots used from the past 2 frames are rewound, and increased in speed by 200% to fit the fast pace section of the song, as it sounds like a tape rewinding, we have used this effect to fit to this	Mixture of long shots, close ups, mid shots and high angle shots	‘Heads Will Roll’ continues	10 seconds
8	Mixture of shots from parties, London, limo footage, most of the things we have used throughout the rest of the video in order to tie up the narrative of the video.	Mixture of long shots, close ups and mid shots	‘Heads Will Roll’ continues	25 seconds

 

Location and Mise en Scene

Final Product - Heads Will Roll

Final Digipak Insert

Final Digipak Changes

Website Analysis

Photos from filming process

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Digipak Insert

After the production of the front, disk and back cover of the DigiPak, it was decided that an insert should also be produced to accompany the various existing covers created for the DigiPak, to further emphasise its purpose and to increase entertainment for the target audience. The insert consists of 5 pages which the target audience of teens to adults would be able to freely navigate, actively consuming this product. The insert had to also conform to the conventions of pop genre in order to link to the rest of the DigiPak, as well as the Website and Music Video.

Therefore the use of orange as a bright vibrant colour was used, as pop genre music videos are commonly associated with vibrancy in order to provoke a positive emotional response from the viewer. Similarly, the use of the bright colours within the insert have this same effect on thr audience, which causes an increase in interest, provoking them to want to find out more about the product by listening to and watching the music video. Additionally, the use of the about page and group page acts as a way to open up to the audience, sharing aspects of their personal lives in order to appear as being a trustworthy group to aspire to. This trust due to the invitation into the groups personal lives further provokes interest from the target audience influencing them to further view the product.

It also establishes a relationship between the group and target audience, meaning that the audiences trust is increased further, provoking them into viewing not only the DigiPak, but the Mission 808 brand as a whole. The use of the group and about page also highlights to the audience who the main stars of the product are. This creates star identity relating to Richard Dyers star theory in that the product constructs the star through presentation. In this case the characters are presented clearly on pne page with pictures of their faces, as well as descriptions regarding their ages, and some of their interests, suggesting that they are the main stars of Mission 808, and the main focus of the music video. This also makes it easier for the audience to idolise the stars as they are aware that these characters have a bigger significance than any of the other people seen throughout the music video. The pictures on the last two pages also act as a way of inviting the audience in to share the personal experiences of the group, as the pictures depict the fun times they have had as well as some examples of the ways they shot the music video.

This not only establishes a relationship with the audience as previously mentioned, but also conforms to the conventions of pop genre, as many of the pictures depict parties and having fun, which our music video solely revolves around. But it also relates to the idea of being happy and having fun which is a key convention of many pop genre videos, depicting people having fun in order to provoke a positive perhaps euphoric emotional response from the audience. Finally, the insert as whole which collaborates with the rest of the DigiPak as well as the Website and Music Video, establishes brand awareness to the audience, as the conventions of pop genre which it specifically relates to link very closely to that of the DigiPak and Music video. For example the text is similar to the website, as well as the use of bright orange as its main colour which is also similar to the website and music video as bright colours are used as one of the more common conventions of pop in which they all conform to.

Due to the similar bright colours, positive emotional response provoking imagery, and text type seen throughout the insert in collaboration with the DigiPak, the Website and Music video, allows the audience to recognise the brand and relate their positive experiences from consuming the products, with the Mission 808 brand.