Final Product - Heads Will Roll

Final Digipak Insert

Final Digipak Changes

Website Analysis

Photos from filming process

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Digipak Insert

After the production of the front, disk and back cover of the DigiPak, it was decided that an insert should also be produced to accompany the various existing covers created for the DigiPak, to further emphasise its purpose and to increase entertainment for the target audience. The insert consists of 5 pages which the target audience of teens to adults would be able to freely navigate, actively consuming this product. The insert had to also conform to the conventions of pop genre in order to link to the rest of the DigiPak, as well as the Website and Music Video.

Therefore the use of orange as a bright vibrant colour was used, as pop genre music videos are commonly associated with vibrancy in order to provoke a positive emotional response from the viewer. Similarly, the use of the bright colours within the insert have this same effect on thr audience, which causes an increase in interest, provoking them to want to find out more about the product by listening to and watching the music video. Additionally, the use of the about page and group page acts as a way to open up to the audience, sharing aspects of their personal lives in order to appear as being a trustworthy group to aspire to. This trust due to the invitation into the groups personal lives further provokes interest from the target audience influencing them to further view the product.

It also establishes a relationship between the group and target audience, meaning that the audiences trust is increased further, provoking them into viewing not only the DigiPak, but the Mission 808 brand as a whole. The use of the group and about page also highlights to the audience who the main stars of the product are. This creates star identity relating to Richard Dyers star theory in that the product constructs the star through presentation. In this case the characters are presented clearly on pne page with pictures of their faces, as well as descriptions regarding their ages, and some of their interests, suggesting that they are the main stars of Mission 808, and the main focus of the music video. This also makes it easier for the audience to idolise the stars as they are aware that these characters have a bigger significance than any of the other people seen throughout the music video. The pictures on the last two pages also act as a way of inviting the audience in to share the personal experiences of the group, as the pictures depict the fun times they have had as well as some examples of the ways they shot the music video.

This not only establishes a relationship with the audience as previously mentioned, but also conforms to the conventions of pop genre, as many of the pictures depict parties and having fun, which our music video solely revolves around. But it also relates to the idea of being happy and having fun which is a key convention of many pop genre videos, depicting people having fun in order to provoke a positive perhaps euphoric emotional response from the audience. Finally, the insert as whole which collaborates with the rest of the DigiPak as well as the Website and Music Video, establishes brand awareness to the audience, as the conventions of pop genre which it specifically relates to link very closely to that of the DigiPak and Music video. For example the text is similar to the website, as well as the use of bright orange as its main colour which is also similar to the website and music video as bright colours are used as one of the more common conventions of pop in which they all conform to.

Due to the similar bright colours, positive emotional response provoking imagery, and text type seen throughout the insert in collaboration with the DigiPak, the Website and Music video, allows the audience to recognise the brand and relate their positive experiences from consuming the products, with the Mission 808 brand.

Chosen Brand Name

 

Website Link

http://charlie-henson96.wix.com/mission808

Production Meeting Notes 3 - By Charlie

The below is all what we have discussed during a scheduled group meeting on January 22nd, 2014:

Things we have completed since last meeting:

- Filming of footage from Central London
- Gathered all the photos that we had taken during filming in order to put them on the 'Gallery' page of the website.
- The website has been finished however the only thing left to do on it is to upload the music video to it, once we have finished editing.

Things that still need to be completed:
- Posts on the blog for the website and the digipak
- Editing the footage that we have acquired from the different locations and to put it into sequences to go into the music video.
- Evaluation questions (will be starting next week)

Digipak:
The digipak has been completed but still needs some more posts about it uploaded to the blog.

Website:
The website is now fully completed buts can not yet be published because we still need to post the music video that we create, on the site upon completion.

Production Meeting Notes 2 - By Charlie

The below is all what we have discussed during a scheduled group meeting on December 1st, 2013:

Things we have completed since last meeting:

- Filming for all party locations
- Digipak design and production

Things that still need to be completed:
- Filming of footage from Central London
- Completion of Digipak design itself
- Finish editing the rest of the video once we have filmed the footage from London

Digipak:
- The digipak is now completed, however we still have to upload some extra posts to the blog relating to the digipak.

Website:
- There is only a few minor tweaks that need to made to the website itself, however similarly to the digipak, we still have some extra posts that we still need to upload before it can be fully completed.

We still need to complete our evaluation tasks but this will be completed after christmas.

Production Meeting Notes - By Charlie

The below is all what we have discussed during a scheduled group meeting on October 4th, 2013:

Things that we have completed so far:
- Filming at three party locations (Rykia, Charlye and Harry party)
- Filming in limo
- Photos that we have taken at the party locations

Things that still need to be completed:
- Filming of individual shots
- More filming at other locations so that we can use the same type of setting but at a different location.
- Website planning and creation
- Digipak planning and creation

Digipak:
- We spoke about possibly making the digipak mostly black and white, with the front cover background being black and having a group picture on the front with the name of the album and the names of two of our big/upcoming songs.
- The insert will also conform to the colour scheme with the black background and white font.
- The CD itself will be black with 'Heads Will Roll' written in white font across the front and a small design if it is possible to fit on there.
- The back cover will be similar to the insert with a black background and a white font - listing all the names of the tracks on the CD, and the barcode and additional information at the bottom.

Website:
- The website will be more colourful than the digipak, this is to conform to the stereotypical representation of a band in the dance genre.
- We also want the website to be where people to go should they need information, so will try to make it as aesthetically pleasing as possible.

What We Have Done So Far - By Charlie