Shooting Script for Video - By Shondell

Shot	Shot Description	Shot Type	Audio/Dialogue	Duration of Shot
1	Setting the scene, panoramic view of London, different shots of major landmarks in London, shots of Shondell and Lauren walking around London.	Establishing shot	Start of ‘Heads Will Roll’ song	15 Seconds
2	Lauren and Shondelle walking around the town shops and taking in all the scenes and landmarks.	Mixture of long and mid-shots	Singing starts in ‘Heads Will Roll’ song	30 seconds
3	Party shots begin, focusing on one party, shots of Lauren and Shondell taking ‘selfies’ and having fun.   Some lip syncing over the shots , transparent filter used so the shots are still visible over the background	Mixture of long shots, mid shots and close-ups	‘Heads Will Roll’ continues	30 seconds
4	Mixture of shots of ‘Mission 808’s’ faces, different facial expressions to match the beat of the song.	Mixture of close-ups, long shots, mid shots, extreme close ups and use of zoom	‘Heads Will Roll’ continues	30 seconds
5	Flashing shots of parties, London, and Lauren’s 18th birthday to match the beat, use of gaps to give it a ‘strobe’ effect	Mixture of close high angle shots, long shots and mid shots	‘Heads Will Roll’ continues	5 seconds
6	Shots of Lauren and Shondell with sparklers, slowed down by 50% to fit the specific part of the song	Use of mid and long shots	‘Heads Will Roll’ continues	30 seconds
7	Shots used from the past 2 frames are rewound, and increased in speed by 200% to fit the fast pace section of the song, as it sounds like a tape rewinding, we have used this effect to fit to this	Mixture of long shots, close ups, mid shots and high angle shots	‘Heads Will Roll’ continues	10 seconds
8	Mixture of shots from parties, London, limo footage, most of the things we have used throughout the rest of the video in order to tie up the narrative of the video.	Mixture of long shots, close ups and mid shots	‘Heads Will Roll’ continues	25 seconds

 

Location and Mise en Scene

Why We Have Changed The Digipak Design

New Digipak Design 1

 

 

Location and Mise En Scene

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Update: Change of location

As shown in previous posts, we had planned to record footage at Brighton pier. However, due to weather conditions in October and the Brighton pier security team only allowing us to film on weekdays which we cannot make due to attending sixth form, we were unable to travel to Brighton to record any footage.

Despite this, we have chosen to go into London to film footage, which is instead of going to Brighton. We travelled to Oxford Circus, Picadilly Square, Trafalgar Square, Southbank (The London Eye), China Town and Brixton in which we recorded scenes to go towards our music video. London is a very busy and vibrant city allowing us to capture scenes that would our target audience could relate to even more.
Now that we are in the post-production stage I think we have realised that we have benefitted from some even better footage than we may have been able to get in Brighton, so are happy we made the decision to film in London instead.

Treatment for Digipak - By Shondell

Treatment for Digipak – Mission 808: Heads Will Roll.

Initial Idea:

The initial idea for our digipak is similar to the website, we want to keep the theme of bright lights and the party scene which is highlighted throughout our video, in our digipak as well. In order to keep this theme alive in our digipak, we are going to use more unusual, colourful effects for our front cover, such as the Andy Warhol effect, by splitting it into four section, with a face of the band in each of the four sections, to make this more colourful and interesting we are going to replace all the natural colours with bright, neon colours in order to give it a ‘pop-art’ effect. We decided on this through much research on different artistry styles and interesting images that we could incorporate into our own piece of art. The text used on the album cover will be a sort of script writing text, to give it more of an edge, and an unusual look to it. We decided on this style, in order to stand out from other albums in stores, so that when people are browsing through the music isle of a supermarket or digital store, this album will catch their eye before any other. The back cover of the digipak will just remain black, with the track listing and copyright rules in white text that matches the front text style. We have decided on this as it contrasts the front cover, and gives a slight difference to the rest of the theme, so that it’s not too loud or over bearing.

Finally, the insert within the digipak, will have the same front cover as the front album cover, and a picture of the band together on the back. Inside we will include:

•       Information on each track, when and where it was recorded, who wrote the song and produced the music.
•       Images and snap shots of each track being made and produced.
•      Images of behind the scenes when creating the videos.
•      Lyrics to the two most popular songs ‘Heads Will Roll’ and ‘Crash’.
•      A list of people responsible for producing and writing the songs
•     Copyright details

Treatment for Website - By Shondell

Treatment for Website – Mission 808: Heads Will Roll.

Initial Idea:

The initial idea for our website is to create an illusion of bright lights and the party scene, by using bright, neon colours against a black background so that they stand out against everything else. We decided on this idea through our video, as we are focusing largely on technical aspects such as natural bright lights, and artificial colourful lighting, so we thought we would follow this idea through to the website, in order to keep the theme of youth culture and night life alive throughout all of our work. The font used is to be bold and, again, stand out from everything else, not only because it fits in with our theme, but so that people are constantly reminded of the name of the band, so it stays in their mind and sticks out above everything else and when they leave the site, they will remember what it’s called. On our website we will include information about:

·         The band, e.g how/when they started out, who they are signed by etc.

·         Tour dates, when/where they will be touring and links to ticket websites.

·         Information on all their albums and songs

·         Behind the scenes action e.g. making the videos and songs in studios

·         A gallery, including videos and behind the scenes and snap shots of their most popular videos, and also some insight into their everyday lives, to make the audience feel as if they have a personal relationship with the band.

We gained some inspiration for our website, from other celebrities website’s such as Ellie Goulding, who also used the feature of having pictures of her everyday life in order to connect with her audience, and make them feel as if they are a part of her life also, so we are deciding to use this idea for our own website. Other celebrities such as David Guetta have a live twitter feed on their website, which also is a very effective idea as it will direct the audience over to twitter which not only will gain more followers for the artist, but is advertising the social networking website itself also, and introduces it to other people that may not have twitter and will therefore persuade them to get twitter, as one of their favourite artists uses it, so this will be another feature used on our website. 

Link To Market Genre Research - By Cameron

http://www.surveymonkey.com/s/6F858FQ

Our Brand Logo - Mission 808 (By Cameron)

Using the Adobe Fireworks program, we have created our product logo. This was created by inserting a circle and skewing the edges to form this abstract design as seen above. The two circles underneath were more simply created. One was formed with the use of the doughnut shape tool and simply resized, similarly the small circle seen parallel to the doughnut shape was a circle inserted and resized. The colour scheme was created by adding a gradient to the shapes and deciding which colours would fit the theme perfectly. Considering the theme of the product, as a whole is a dance pop theme, we thought the choice of colours should stand out and be noticeable, as it compliments the idea of dancing and having fun, being lively and vibrant. Due to this we decided the colours of this logo should be black and white as these two colours contrast each other but add the effect of standing out to the audience, therefore making the logo a noticeable factor which will eventually be implemented onto our DigiPak and website. The abstract shape we have given the logo also gives the product as a whole a more modern twist, once again relating to the dance pop genre theme, as clubbing and partying is more commonly associated with modern times. It also fits the genre due to the song, which is a modern dance song itself. Overall this logo, which we have created using Adobe Fireworks, serves the purpose of attracting the audience to the product due to its unique shape and colour scheme as it stands out to the target audience.

Response to Brief (Digipak) By Charlie