Evaluation G324

Shooting Script for Video - By Shondell

Shot	Shot Description	Shot Type	Audio/Dialogue	Duration of Shot
1	Setting the scene, panoramic view of London, different shots of major landmarks in London, shots of Shondell and Lauren walking around London.	Establishing shot	Start of ‘Heads Will Roll’ song	15 Seconds
2	Lauren and Shondelle walking around the town shops and taking in all the scenes and landmarks.	Mixture of long and mid-shots	Singing starts in ‘Heads Will Roll’ song	30 seconds
3	Party shots begin, focusing on one party, shots of Lauren and Shondell taking ‘selfies’ and having fun.   Some lip syncing over the shots , transparent filter used so the shots are still visible over the background	Mixture of long shots, mid shots and close-ups	‘Heads Will Roll’ continues	30 seconds
4	Mixture of shots of ‘Mission 808’s’ faces, different facial expressions to match the beat of the song.	Mixture of close-ups, long shots, mid shots, extreme close ups and use of zoom	‘Heads Will Roll’ continues	30 seconds
5	Flashing shots of parties, London, and Lauren’s 18th birthday to match the beat, use of gaps to give it a ‘strobe’ effect	Mixture of close high angle shots, long shots and mid shots	‘Heads Will Roll’ continues	5 seconds
6	Shots of Lauren and Shondell with sparklers, slowed down by 50% to fit the specific part of the song	Use of mid and long shots	‘Heads Will Roll’ continues	30 seconds
7	Shots used from the past 2 frames are rewound, and increased in speed by 200% to fit the fast pace section of the song, as it sounds like a tape rewinding, we have used this effect to fit to this	Mixture of long shots, close ups, mid shots and high angle shots	‘Heads Will Roll’ continues	10 seconds
8	Mixture of shots from parties, London, limo footage, most of the things we have used throughout the rest of the video in order to tie up the narrative of the video.	Mixture of long shots, close ups and mid shots	‘Heads Will Roll’ continues	25 seconds

 

Location and Mise en Scene

Final Product - Heads Will Roll

Final Digipak Insert

Final Digipak Changes

Website Analysis

Photos from filming process

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Digipak Insert

After the production of the front, disk and back cover of the DigiPak, it was decided that an insert should also be produced to accompany the various existing covers created for the DigiPak, to further emphasise its purpose and to increase entertainment for the target audience. The insert consists of 5 pages which the target audience of teens to adults would be able to freely navigate, actively consuming this product. The insert had to also conform to the conventions of pop genre in order to link to the rest of the DigiPak, as well as the Website and Music Video.

Therefore the use of orange as a bright vibrant colour was used, as pop genre music videos are commonly associated with vibrancy in order to provoke a positive emotional response from the viewer. Similarly, the use of the bright colours within the insert have this same effect on thr audience, which causes an increase in interest, provoking them to want to find out more about the product by listening to and watching the music video. Additionally, the use of the about page and group page acts as a way to open up to the audience, sharing aspects of their personal lives in order to appear as being a trustworthy group to aspire to. This trust due to the invitation into the groups personal lives further provokes interest from the target audience influencing them to further view the product.

It also establishes a relationship between the group and target audience, meaning that the audiences trust is increased further, provoking them into viewing not only the DigiPak, but the Mission 808 brand as a whole. The use of the group and about page also highlights to the audience who the main stars of the product are. This creates star identity relating to Richard Dyers star theory in that the product constructs the star through presentation. In this case the characters are presented clearly on pne page with pictures of their faces, as well as descriptions regarding their ages, and some of their interests, suggesting that they are the main stars of Mission 808, and the main focus of the music video. This also makes it easier for the audience to idolise the stars as they are aware that these characters have a bigger significance than any of the other people seen throughout the music video. The pictures on the last two pages also act as a way of inviting the audience in to share the personal experiences of the group, as the pictures depict the fun times they have had as well as some examples of the ways they shot the music video.

This not only establishes a relationship with the audience as previously mentioned, but also conforms to the conventions of pop genre, as many of the pictures depict parties and having fun, which our music video solely revolves around. But it also relates to the idea of being happy and having fun which is a key convention of many pop genre videos, depicting people having fun in order to provoke a positive perhaps euphoric emotional response from the audience. Finally, the insert as whole which collaborates with the rest of the DigiPak as well as the Website and Music Video, establishes brand awareness to the audience, as the conventions of pop genre which it specifically relates to link very closely to that of the DigiPak and Music video. For example the text is similar to the website, as well as the use of bright orange as its main colour which is also similar to the website and music video as bright colours are used as one of the more common conventions of pop in which they all conform to.

Due to the similar bright colours, positive emotional response provoking imagery, and text type seen throughout the insert in collaboration with the DigiPak, the Website and Music video, allows the audience to recognise the brand and relate their positive experiences from consuming the products, with the Mission 808 brand.

Chosen Brand Name

 

Why We Have Changed The Digipak Design

New Digipak Design 1

 

 

Website Link

http://charlie-henson96.wix.com/mission808

Location and Mise En Scene

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End Of Production Audience Survey

Existing Digipak Analysis

Digipak analysis

Update: Change of location

As shown in previous posts, we had planned to record footage at Brighton pier. However, due to weather conditions in October and the Brighton pier security team only allowing us to film on weekdays which we cannot make due to attending sixth form, we were unable to travel to Brighton to record any footage.

Despite this, we have chosen to go into London to film footage, which is instead of going to Brighton. We travelled to Oxford Circus, Picadilly Square, Trafalgar Square, Southbank (The London Eye), China Town and Brixton in which we recorded scenes to go towards our music video. London is a very busy and vibrant city allowing us to capture scenes that would our target audience could relate to even more.
Now that we are in the post-production stage I think we have realised that we have benefitted from some even better footage than we may have been able to get in Brighton, so are happy we made the decision to film in London instead.

Production Meeting Notes 3 - By Charlie

The below is all what we have discussed during a scheduled group meeting on January 22nd, 2014:

Things we have completed since last meeting:

- Filming of footage from Central London
- Gathered all the photos that we had taken during filming in order to put them on the 'Gallery' page of the website.
- The website has been finished however the only thing left to do on it is to upload the music video to it, once we have finished editing.

Things that still need to be completed:
- Posts on the blog for the website and the digipak
- Editing the footage that we have acquired from the different locations and to put it into sequences to go into the music video.
- Evaluation questions (will be starting next week)

Digipak:
The digipak has been completed but still needs some more posts about it uploaded to the blog.

Website:
The website is now fully completed buts can not yet be published because we still need to post the music video that we create, on the site upon completion.

Production Meeting Notes 2 - By Charlie

The below is all what we have discussed during a scheduled group meeting on December 1st, 2013:

Things we have completed since last meeting:

- Filming for all party locations
- Digipak design and production

Things that still need to be completed:
- Filming of footage from Central London
- Completion of Digipak design itself
- Finish editing the rest of the video once we have filmed the footage from London

Digipak:
- The digipak is now completed, however we still have to upload some extra posts to the blog relating to the digipak.

Website:
- There is only a few minor tweaks that need to made to the website itself, however similarly to the digipak, we still have some extra posts that we still need to upload before it can be fully completed.

We still need to complete our evaluation tasks but this will be completed after christmas.

Production Meeting Notes - By Charlie

The below is all what we have discussed during a scheduled group meeting on October 4th, 2013:

Things that we have completed so far:
- Filming at three party locations (Rykia, Charlye and Harry party)
- Filming in limo
- Photos that we have taken at the party locations

Things that still need to be completed:
- Filming of individual shots
- More filming at other locations so that we can use the same type of setting but at a different location.
- Website planning and creation
- Digipak planning and creation

Digipak:
- We spoke about possibly making the digipak mostly black and white, with the front cover background being black and having a group picture on the front with the name of the album and the names of two of our big/upcoming songs.
- The insert will also conform to the colour scheme with the black background and white font.
- The CD itself will be black with 'Heads Will Roll' written in white font across the front and a small design if it is possible to fit on there.
- The back cover will be similar to the insert with a black background and a white font - listing all the names of the tracks on the CD, and the barcode and additional information at the bottom.

Website:
- The website will be more colourful than the digipak, this is to conform to the stereotypical representation of a band in the dance genre.
- We also want the website to be where people to go should they need information, so will try to make it as aesthetically pleasing as possible.

Website Market Genre Research - By Cameron

Treatment for Digipak - By Shondell

Treatment for Digipak – Mission 808: Heads Will Roll.

Initial Idea:

The initial idea for our digipak is similar to the website, we want to keep the theme of bright lights and the party scene which is highlighted throughout our video, in our digipak as well. In order to keep this theme alive in our digipak, we are going to use more unusual, colourful effects for our front cover, such as the Andy Warhol effect, by splitting it into four section, with a face of the band in each of the four sections, to make this more colourful and interesting we are going to replace all the natural colours with bright, neon colours in order to give it a ‘pop-art’ effect. We decided on this through much research on different artistry styles and interesting images that we could incorporate into our own piece of art. The text used on the album cover will be a sort of script writing text, to give it more of an edge, and an unusual look to it. We decided on this style, in order to stand out from other albums in stores, so that when people are browsing through the music isle of a supermarket or digital store, this album will catch their eye before any other. The back cover of the digipak will just remain black, with the track listing and copyright rules in white text that matches the front text style. We have decided on this as it contrasts the front cover, and gives a slight difference to the rest of the theme, so that it’s not too loud or over bearing.

Finally, the insert within the digipak, will have the same front cover as the front album cover, and a picture of the band together on the back. Inside we will include:

•       Information on each track, when and where it was recorded, who wrote the song and produced the music.
•       Images and snap shots of each track being made and produced.
•      Images of behind the scenes when creating the videos.
•      Lyrics to the two most popular songs ‘Heads Will Roll’ and ‘Crash’.
•      A list of people responsible for producing and writing the songs
•     Copyright details

Treatment for Website - By Shondell

Treatment for Website – Mission 808: Heads Will Roll.

Initial Idea:

The initial idea for our website is to create an illusion of bright lights and the party scene, by using bright, neon colours against a black background so that they stand out against everything else. We decided on this idea through our video, as we are focusing largely on technical aspects such as natural bright lights, and artificial colourful lighting, so we thought we would follow this idea through to the website, in order to keep the theme of youth culture and night life alive throughout all of our work. The font used is to be bold and, again, stand out from everything else, not only because it fits in with our theme, but so that people are constantly reminded of the name of the band, so it stays in their mind and sticks out above everything else and when they leave the site, they will remember what it’s called. On our website we will include information about:

·         The band, e.g how/when they started out, who they are signed by etc.

·         Tour dates, when/where they will be touring and links to ticket websites.

·         Information on all their albums and songs

·         Behind the scenes action e.g. making the videos and songs in studios

·         A gallery, including videos and behind the scenes and snap shots of their most popular videos, and also some insight into their everyday lives, to make the audience feel as if they have a personal relationship with the band.

We gained some inspiration for our website, from other celebrities website’s such as Ellie Goulding, who also used the feature of having pictures of her everyday life in order to connect with her audience, and make them feel as if they are a part of her life also, so we are deciding to use this idea for our own website. Other celebrities such as David Guetta have a live twitter feed on their website, which also is a very effective idea as it will direct the audience over to twitter which not only will gain more followers for the artist, but is advertising the social networking website itself also, and introduces it to other people that may not have twitter and will therefore persuade them to get twitter, as one of their favourite artists uses it, so this will be another feature used on our website.